When I made Aliyah and first visited Maccabi, it felt like time travel — straight back to 2005. For someone who had built healthcare software for years, it was painful to see 30+ systems stitched together with a prehistoric EHR at the center. And that wasn’t just Maccabi — I soon realized this was the norm in clinics across Israel.
So I sold my company in Russia, poured everything into a new product built for Israel from scratch — modern stack, new logic, and one clear goal: fix healthcare IT.
But launching in a new country with zero connections is tough. Luckily, in the medical world, everyone knows someone Jewish — and that’s how I met Evgene Katsovitch, CEO of Tel-Aviv Medical Center (TAMC). If Guy Ritchie were casting Israeli clinic CEOs, Evgene would be “The Hammer.” He runs one of the biggest private outpatient clinics in Israel: 1,500+ m², 50 doctors, top-tier service, and style — a rare thing here.
They had already tried multiple CRMs and systems: Bitrix, cDocs, Google Calendar, Chat2Desk, iCount, Word… six tools for one workflow. Their team was juggling windows, copy-pasting data, manually emailing protocols. Onboarding took weeks. Errors were constant. And management had to glue together analytics from everywhere.
We couldn’t fix the Israeli licensing mess, but we could fix the tech.
In June 2023, we had a prototype, some ambition, and zero Hebrew (still working on that). Evgene saw potential and agreed to pilot Alpaca. We promised something new for Israel: an all-in-one platform with online booking, WhatsApp integration, full marketing analytics, and zero chaos.
Eight months later — and a nightmare of RTL support — we launched.
So, what changed?
Now, their call center sees everything in one window. We call it a Touch:
- Patient info, history, schedule — all visible during the call.
- Appointments, reschedules, cancellations, protocols — done in one click.
- WhatsApp, lead forms, online booking — fully integrated.
- Services linked to doctors, prices, rooms — no more mistakes.
- Onboarding time dropped from 3 weeks to 2–3 days.
- Calls now take half the time.
- You no longer need a NASA engineer to pick up the phone.
For management?
One dashboard. Real-time analytics. Leads, marketing, finances, clinical data — all in one place. No more jumping between Bitrix, iCount, Google Sheets, and prayer.
We call it meditational analytics — because watching your KPIs update every 30 seconds feels oddly soothing.
Oh, and cybersecurity? One system = fewer holes to patch, fewer APIs to expose, less stress.
TAMC believed in us when we had nothing but a vision. Today, they run on Alpaca — and we’re proud of what we built together.
